Our team undertook a systematic analysis, delving into the product offerings, branding strategies, and design aesthetics of key players in the market. This involved scrutinising competitor packaging designs, identifying prevailing trends, and discerning consumer preferences. The goal was not only to benchmark against industry standards but also to unearth unique opportunities for Iryasa. By dissecting the strengths and weaknesses of competitors, we gained invaluable insights that became pivotal in shaping the direction of our redesign efforts. This diligent research process empowers us to position Iryasa strategically within the market, ensuring that its product packaging not only meets but surpasses industry expectations.

We structured the design with a systematic arrangement of elements, incorporating logos, icons, text, and patterns for easy product categorisation. The thoughtfully crafted text not only communicates vital product details but also narrates Iryasa’s brand story and values, captivating consumers and emphasising distinctive selling points. This well-defined information hierarchy successfully conveys the product’s message to its target audience.