Chic and Timeless:
Hoola Hoola's Leather
Handbag Branding Story
{ Project Overview }
Designed in Venice, Italy, Hoola Hoola handbags are crafted from special resin and can be customised with a wide range of adornments. From luxe leathers and fabulous furs to glittering metallics, each bag becomes a personal expression of style and creativity.
{ Creative Challenge }
- 01
Hoola Hoola needed a brand story that clearly conveyed its position, values, and personality
- 02
Existing visual identity did not sufficiently differentiate them in a saturated handbag/fashion retail space
- 03
The lack of emotional connection in branding made it harder to build customer loyalty and recognition
- 04
There was no coherent identity system to unify all touchpoints, reducing the impact of brand presence
{ The Solution }
Created a brand story and identity that express Hoola Hoola’s values and fashion personality
Designed visuals that stand out in the handbag and accessories category to attract attention and distinguish from competitors
Introduced elements of personality in design (e.g. typography, imagery, colour) to build emotional connection with customers
Standardised the identity across touchpoints to ensure consistent presentation and stronger brand recognition across physical and digital environments
{ Brand Positioning }
{ Brand Identity }
{ Brand Touchpoints }
We developed Hoola Hoola’s brand touchpoints to ensure its story, identity, and personality are communicated clearly and consistently across every application.
A comprehensive brand guide was created to provide clear direction for the brand’s expression. This included the brand story, logo usage, visual style, colour palette, tone of voice, and application samples to guide accurate and consistent communication.
We also provided art direction for Hoola Hoola’s product photoshoot and designed key brand touchpoints, including envelopes, poster advertisements, and the website. Together, these applications bring the brand’s expressive and playful identity to life across both print and digital platforms.
“We had some very helpful insights into how to shape our brand and products. They provided valuable input and advice on various aspects beyond their scope of work. Ultimately, they gave us a clear direction into brand development, making the brand more focused on its strengths and we feel now better positioned to move ahead with what we initially started. If we could go back in time, we would have engaged them at an even earlier stage.”
