Geo Connect Asia
Geo Connect Asia 2024 (GCA24) was held in Singapore at the Sands Expo and Convention Centre from March 6th to 7th 2024. The Geo Connect Asia 2024 Show and Conference is the largest show for the region’s fast-expanding geospatial, positioning, location intelligence, and remote sensing markets. This year, the co-location with Digital Construction Asia added particular focus on the development of one of the region’s largest industries. The addition of Marine & Hydro Asia expanded the reach into the region’s hydrospatial markets, while Drones & Uncrewed Asia presented the region’s UAV industries and addressed the opportunities in critical and emerging industries.
Designing Distinctive Event Identities for Asia’s Leading Geospatial Conference
THE CREATIVE CHALLENGE
No unified yet distinctive visual identity system for multiple co-located industry events
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Geo Connect Asia 2024 brought together the region’s largest geospatial, positioning, location intelligence, and remote sensing markets under one platform
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The event expanded in scope with co-located shows including Digital Construction Asia, Marine & Hydro Asia, and Drones & Uncrewed Asia, each requiring its own unique identity while still connecting to the overarching event brand
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Without a cohesive yet flexible visual system, there was a risk of diluted brand presence and difficulty in differentiating each sub-event’s focus
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The challenge was to create a series of logos and key visuals that would clearly communicate each event’s theme while maintaining visual harmony across the entire conference
THE SOLUTION
Created a cohesive visual system of logos and key visuals that encapsulate innovation across industries
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Designed the main Geo Connect Asia 2024 logo along with distinct yet harmonised logos for Digital Construction Asia, Marine & Hydro Asia, and Drones & Uncrewed Asia
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Developed intricate key visual illustrations for each event, translating complex industry themes into striking visual narratives
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Captured the essence of each sector—from the precision of digital construction to the exploration of marine environments and the innovation of UAV technology—through tailored graphic elements
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Ensured the visual system could be applied consistently across all event touchpoints including digital platforms, signage, brochures, and promotional materials
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Delivered a unified yet diverse event identity that enhanced recognition, reinforced thematic storytelling, and inspired attendees across multiple industries
LOGO DESIGN
KEY VISUAL DESIGN
In addition to the logo suite, we developed a series of striking key visuals that brought the event’s diverse themes to life. Each visual was built around a unique concept, with intricate illustrations designed to embody the spirit of innovation, exploration, and progress that defines Geo Connect Asia 2024 and its co-located shows. From the structured geometry of digital landscapes to the sweeping expanses of marine exploration and the dynamic energy of UAV technologies, these visual narratives were crafted to inspire and engage audiences at every touchpoint. Applied consistently across digital platforms, event signage, and promotional materials, the key visuals not only elevated the aesthetic quality of the conference but also reinforced its role as a hub for industry leaders and forward-thinking professionals across the region.
"Thank you so much! They looked great and I will be contacting you for some other creative projects."
Yulia Saksen
International Brand Consultant and Co-Founder of Creativeans
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