Branding An Industrial Equipment Company
Established in 1984, Entrepot is a leading provider of industrial equipment and services in Singapore. Building on the brand's original vision, encapsulated in 'Our Quality Package,' we've positioned Entrepot as an experiential brand, offering a range of pre and after-sales services for a distinctive customer experience. Supported by knowledgeable and dedicated salespeople, Entrepot goes beyond its reputation for quality products. Considering this, we formulated the new brand essence, "The Complete Package," embodying Entrepot's distinctive end-to-end experience for customers, differentiating it in the market.
Strengthening Brand Identity and Digital Experience for an Industrial Equipment Provider
THE CREATIVE CHALLENGE
An inconsistent identity and outdated website limiting brand clarity and customer engagement
- Without a cohesive brand narrative and identity, Entrepot faced challenges in clearly conveying the value of its services to potential clients and establishing brand-customer relationships.
- Due to inconsistent graphic style, imagery, typography, tone of voice, and brand colors, Entrepot finds it challenging to differentiate itself from competitors in the industry.
- The disorganised and non-responsive website creates inconvenience for users, hindering their ability to navigate and find what Entrepot has to offer.
THE OUTCOME
Delivered a cohesive brand identity and streamlined website that improved clarity, usability, and market presence
- The transformation in brand narrative and identity enabled Entrepot to effectively communicate the value of their services, establishing stronger brand-customer relationships.
- The cohesive and polished brand identity enhanced their visibility and appeal, contributing to a stronger market position.
- The streamlined revamped website facilitates easy access to information, allowing users to efficiently find what Entrepot has to offer.
THE DIFFERENCE
LOGO DESIGN
BRAND IDENTITY
BRAND TOUCHPOINTS
We systematically integrated key elements across multiple aspects of Entrepot, including the website, electronic direct mailer templates, notepads, corporate stationery, and corporate uniforms. This integration was executed in alignment with the new brand identity, ensuring a unified brand message and user experience.
"Entrepot's transformation in brand narrative and identity enabled the brand to effectively communicate the value of their services, reflecting the brand's position as the top industrial equipment company."
Yulia Saksen
International Brand Consultant and Co-Founder of Creativeans
Your brand might look great. But is it working?
Discover what’s missing in your brand strategy and how a few changes can grow your business.
You want to do a brand revamp? Now what?
We’ll help you understand what’s needed, what works, and how to make your company look great.