Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Creativeans C LogoCreativeans

Redefining Industry Standards:
The Entrepot Branding Journey

Branding
Business Design
Communication Design
UI/UX Design
ENTREPOT

{ Project Overview }

We collaborated with Entrepot to refresh its industrial equipment brand identity, positioning the company as a complete partner for quality products, reliable service, and end-to-end customer support in Singapore.

Established in 1984, Entrepot is a trusted provider of industrial equipment and services in Singapore. Building on its original brand idea, “Our Quality Package,” the refreshed direction strengthens Entrepot’s role beyond product supply, highlighting the service experience, technical knowledge, and dependable support that customers receive throughout their journey.

Creativeans developed the new brand essence, “The Complete Package,” to express Entrepot’s comprehensive approach to customer care. From pre-sales guidance to after-sales support, the brand now communicates a more complete and distinctive experience, helping Entrepot stand out as a reliable industrial equipment company in a competitive market.

Industrial drill and hand tools displayed on a white pedestal with spring-inspired graphics, representing Entrepot’s refreshed industrial equipment brand identity.

{ Creative Challenge }

An inconsistent identity and outdated website limiting brand clarity and customer engagement.
  1. 01

    Without a cohesive brand narrative and identity, Entrepot faced challenges in clearly conveying the value of its services to potential clients and establishing brand-customer relationships.

  2. 02

    Due to inconsistent graphic style, imagery, typography, tone of voice, and brand colors, Entrepot finds it challenging to differentiate itself from competitors in the industry.

  3. 03

    The disorganised and non-responsive website creates inconvenience for users, hindering their ability to navigate and find what Entrepot has to offer.

{ The Solution }

Delivered a cohesive brand identity and streamlined website that improved clarity, usability, and market presence.

  1. The transformation in brand narrative and identity enabled Entrepot to effectively communicate the value of their services, establishing stronger brand-customer relationships.

  2. The cohesive and polished brand identity enhanced their visibility and appeal, contributing to a stronger market position.

  3. The streamlined revamped website facilitates easy access to information, allowing users to efficiently find what Entrepot has to offer.

Entrepot Brand Identity

{ THE DIFFERENCE }

ENTREPOT before
ENTREPOT after
{ BEFORE }{ AFTER }

{ Brand Identity }

Entrepot’s refreshed brand identity translates “The Complete Package” into a confident visual system, combining a distinctive checkmark logo with spring-inspired graphics that reflect reliability, responsiveness, and complete customer support.

The new logo is designed to strengthen brand recognition while expressing Entrepot’s comprehensive range of industrial equipment and services. A checkmark is integrated into the letter “e”, forming a memorable wordmark that symbolises completeness, assurance, and the brand’s ability to deliver dependable solutions. Its sharp sans-serif structure conveys professionalism, while subtle curved details retain a more approachable and human quality.

The wider visual identity is built around the symbolism of a spring, representing Entrepot’s ability to respond quickly, support customer needs, and help projects move forward smoothly. Clean spring-like lines and consistent loops visualise the brand’s diverse product and service range, while the established red, black, and grey colour palette maintains familiarity with existing customers and gives the identity a contemporary industrial edge.

Brand Identity
Brand Identity image 1
Brand Identity image 2
Brand Identity image 3

{ Brand Touchpoints }

We extended Entrepot’s refreshed identity across key brand touchpoints, creating a consistent industrial brand experience across digital platforms, corporate communications, stationery, and customer-facing applications.

The new visual identity system was applied across Entrepot’s website, electronic direct mailer templates, notepads, corporate stationery, and presentation materials. Each touchpoint was designed to carry the brand’s renewed sense of professionalism, clarity, and reliability, while keeping the red, black, and grey colour palette recognisable to existing customers.

The spring-inspired graphic system and “The Complete Package” message were adapted across both functional and customer-facing materials, from printed collateral to corporate uniforms. This helped Entrepot present a more unified brand image at every interaction point, strengthening recognition and reinforcing its role as a dependable industrial equipment partner.

Brand Touchpoints
Brand Touchpoints image 1
Brand Touchpoints image 2
Tablet displaying a design mockup: circular red logo, 'The Complete Package' text, and 'Monthly Highlights' on white background with red accents.
Brand Touchpoints image 4

{ Brand Rollout }

Entrepot’s brand rollout was supported by a comprehensive brand manual, ensuring the refreshed identity remained consistent across corporate, digital, and customer-facing applications.

The brand guide defined how Entrepot’s logo, colour palette, spring-inspired graphics, imagery style, and typography should be applied across different formats. This created a clear system for maintaining the brand’s professional, reliable, and approachable presence across both internal and external communications.

From business cards, letterheads, and email signatures to product catalogues, uniforms, EDMs, and the website, each application was designed to reinforce The Complete Package. Together, the rollout helped Entrepot present a more unified industrial brand experience built around speed, dependability, and reliable customer support.

Brand Rollout

“Entrepot’s transformation in brand narrative and identity enabled the brand to effectively communicate the value of their services, reflecting the brand’s position as the top industrial equipment company.”

A three-dimensional, metallic letter "C" rendered in a dark glass or chrome material that reflects a vibrant, iridescent gradient of rainbow colors along its curved edges.
Kimming Yap
Managing Director, Creativeans

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Yulia Saksen

Co-Founder of Creativeans
International Brand Consultant

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