Redefining Industry Standards:
The Entrepot Branding Journey
{ Project Overview }
Established in 1984, Entrepot is a trusted provider of industrial equipment and services in Singapore. Building on its original brand idea, “Our Quality Package,” the refreshed direction strengthens Entrepot’s role beyond product supply, highlighting the service experience, technical knowledge, and dependable support that customers receive throughout their journey.
Creativeans developed the new brand essence, “The Complete Package,” to express Entrepot’s comprehensive approach to customer care. From pre-sales guidance to after-sales support, the brand now communicates a more complete and distinctive experience, helping Entrepot stand out as a reliable industrial equipment company in a competitive market.
{ Creative Challenge }
- 01
Without a cohesive brand narrative and identity, Entrepot faced challenges in clearly conveying the value of its services to potential clients and establishing brand-customer relationships.
- 02
Due to inconsistent graphic style, imagery, typography, tone of voice, and brand colors, Entrepot finds it challenging to differentiate itself from competitors in the industry.
- 03
The disorganised and non-responsive website creates inconvenience for users, hindering their ability to navigate and find what Entrepot has to offer.
{ The Solution }
The transformation in brand narrative and identity enabled Entrepot to effectively communicate the value of their services, establishing stronger brand-customer relationships.
The cohesive and polished brand identity enhanced their visibility and appeal, contributing to a stronger market position.
The streamlined revamped website facilitates easy access to information, allowing users to efficiently find what Entrepot has to offer.
{ THE DIFFERENCE }
{ Brand Identity }
{ Brand Touchpoints }
We extended Entrepot’s refreshed identity across key brand touchpoints, creating a consistent industrial brand experience across digital platforms, corporate communications, stationery, and customer-facing applications.
The new visual identity system was applied across Entrepot’s website, electronic direct mailer templates, notepads, corporate stationery, and presentation materials. Each touchpoint was designed to carry the brand’s renewed sense of professionalism, clarity, and reliability, while keeping the red, black, and grey colour palette recognisable to existing customers.
{ Brand Rollout }
“Entrepot’s transformation in brand narrative and identity enabled the brand to effectively communicate the value of their services, reflecting the brand’s position as the top industrial equipment company.”
