• Award-Winning Brand and Design Consultancy • Claim Up to 50% EDG Grant for Your Brand. Limited Time Only
• Award-Winning Brand and Design Consultancy • Claim Up to 50% EDG Grant for Your Brand. Limited Time Only
• Award-Winning Brand and Design Consultancy • Claim Up to 50% EDG Grant for Your Brand. Limited Time Only
• Award-Winning Brand and Design Consultancy • Claim Up to 50% EDG Grant for Your Brand. Limited Time Only
• Award-Winning Brand and Design Consultancy • Claim Up to 50% EDG Grant for Your Brand. Limited Time Only
• Award-Winning Brand and Design Consultancy • Claim Up to 50% EDG Grant for Your Brand. Limited Time Only
• Award-Winning Brand and Design Consultancy • Claim Up to 50% EDG Grant for Your Brand. Limited Time Only
• Award-Winning Brand and Design Consultancy • Claim Up to 50% EDG Grant for Your Brand. Limited Time Only
• Award-Winning Brand and Design Consultancy • Claim Up to 50% EDG Grant for Your Brand. Limited Time Only
• Award-Winning Brand and Design Consultancy • Claim Up to 50% EDG Grant for Your Brand. Limited Time Only
• Award-Winning Brand and Design Consultancy • Claim Up to 50% EDG Grant for Your Brand. Limited Time Only
• Award-Winning Brand and Design Consultancy • Claim Up to 50% EDG Grant for Your Brand. Limited Time Only
• Award-Winning Brand and Design Consultancy • Claim Up to 50% EDG Grant for Your Brand. Limited Time Only
• Award-Winning Brand and Design Consultancy • Claim Up to 50% EDG Grant for Your Brand. Limited Time Only
• Award-Winning Brand and Design Consultancy • Claim Up to 50% EDG Grant for Your Brand. Limited Time Only
Creativity Festival at
Singapore Design Week 2019,
Where Creative Ideas Take Shape
{ Project Overview }
The festival brought together subject matter experts, talks, and an interactive workshop to help participants understand how creativity can be applied beyond inspiration alone. It positioned branding and design thinking as practical tools for business growth, problem-solving, and creative transformation.
Held as part of Singapore Design Week, organised by DesignSingapore Council, Creativity Festival contributed to a wider celebration of local and international design activities in Singapore. The event reflected Creativeans’ commitment to making design knowledge more accessible to businesses, creatives, and the wider community.
{ Creative Challenge }
- 01
Many business owners and attendees knew branding was important but lacked clear understanding of how branding actually works in practice
- 02
There was a need to demystify branding and creativity so it feels accessible, not just idealistic or theoretical
- 03
Businesses had inconsistent or weak visual identities and storytelling, limiting their ability to connect emotionally with their audiences
- 04
Without experiential learning and guided methodologies, participants risked leaving with ideas but no concrete way to implement them
{ The Solution }
Organised the Creativity Festival as part of Singapore Design Week 2019, featuring a morning session of industry speakers on creativity, branding, and design thinking
Ran a hands-on branding workshop to help business owners understand branding vs marketing, explore brand value, and apply practical exercises
Hosted panel discussions about strategy, service, and product design to share insights on how to turn imaginative ideas into reality
Provided methodologies and interactive activities so participants could leave with actionable insights to build stronger and more meaningful brands
{ Celebrating Creativity }
{ Panel Discussion }
The panel discussions brought together industry perspectives on branding and design, exploring how creative ideas can be developed, challenged, and translated into meaningful outcomes.
Moderated by Sharina Khan, the Branding Track focused on how ideas are generated and how alternative approaches can help solve problems more effectively. The discussion encouraged participants to see creativity as a structured process, where imagination can be shaped into practical brand and business possibilities.
The Design Track explored how speakers approach design across strategy, service, and product development. Through their shared experiences, participants gained insight into how design can influence organisations, improve experiences, and create positive impact for people.
{ Branding Workshop }
“The best takeaway for me for any event is the learning part. There’s an opportunity to hear feedback and debate about stuff. I think that’s the biggest takeaway. The relationships that come after as well is the bonus.”
