Brand, Creativity, Design
In conjunction with Singapore Design Week 2019, we launched Creativity Festival, an annual symposium where you can learn about Branding, Creativity and Design from subject matter experts and an interactive workshop all in a day. Organised by the DesignSingapore Council, Singapore Design Week brings together a collection of local and international design activities in Singapore.
Igniting Brand Thinking Through the Creativity Festival at Singapore Design Week
THE CREATIVE CHALLENGE
Bridging the gap between awareness of branding and practical tools for small businesses
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Many business owners and attendees knew branding was important but lacked clear understanding of how branding actually works in practice
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There was a need to demystify branding and creativity so it feels accessible, not just idealistic or theoretical
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Businesses had inconsistent or weak visual identities and storytelling, limiting their ability to connect emotionally with their audiences
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Without experiential learning and guided methodologies, participants risked leaving with ideas but no concrete way to implement them
THE SOLUTION
Delivered a one-day immersive symposium that empowers participants with tangible branding tools and inspiration
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Organised the Creativity Festival as part of Singapore Design Week 2019, featuring a morning session of industry speakers on creativity, branding, and design thinking
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Ran a hands-on branding workshop to help business owners understand branding vs marketing, explore brand value, and apply practical exercises
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Hosted panel discussions about strategy, service, and product design to share insights on how to turn imaginative ideas into reality
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Provided methodologies and interactive activities so participants could leave with actionable insights to build stronger and more meaningful brands
Celebrating Creativity
PANEL ON BRANDING & DESIGN
BRANDING WORKSHOP
Do you know the difference between branding and marketing? Is your business commanding premium brand value? Facilitated by Yulia Saksen, co-author of branding book Are You Brand Dead?, she conducted a hands-on Branding workshop where she unravelled the mystery of branding through practical examples and interactive activities, and introduced methodologies that the participants can apply to build a strong brand for their businesses.
"The best takeaway for me for any event is the learning part. There's an opportunity to hear feedback and debate about stuff. I think that's the biggest takeaway. The relationships that come after as well is the bonus."
Yulia Saksen
International Brand Consultant and Co-Founder of Creativeans
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