Designing Confidence for Cardinal Health, every detail matters

Communication design across critical healthcare touchpoints

SOLUTIONS WE PROVIDED

Cardinal Health is a global healthcare leader providing essential medical products and solutions to hospitals, caregivers, and patients worldwide. To support their mission, we designed a suite of communication materials that enhance clarity, usability, and trust across every healthcare touchpoint. From enteral feeding pump guides and anti-embolism stocking kits to exhibition displays and roll-up banners, each piece is crafted to simplify complexity and reinforce product confidence. Our work reflects Cardinal Health’s commitment to safety, precision, and patient care, where clear communication makes a critical difference.

Transforming Complex Medical Information into Clear, Consistent Communication

THE CREATIVE CHALLENGE
Unifying complex medical communication across multiple product categories

  • Cardinal Health needed to make its wide range of medical solutions instantly understandable and visually consistent across all touchpoints.

  • Products included varied categories, from enteral feeding pumps to anti-embolism stockings and surgical gloves, each requiring distinct yet brand-aligned messaging.

  • Communication had to balance clinical accuracy with ease of understanding for healthcare professionals and end users.

  • Materials needed to stand out in busy hospital environments where clarity, speed, and reliability are essential.

  • The challenge was to translate technical information into impactful visuals that reinforce brand credibility and patient care commitment.

color photo black and white
THE SOLUTION
Created a modular, medically precise system that improves clarity and brand trust

  • Designed a modular communication framework prioritising clarity, trust, and human connection.

  • Developed purpose-driven messaging and visuals tailored for each product category while maintaining brand consistency.

  • Simplified setup procedures and highlighted clinical benefits through intuitive infographics and user-focused layouts.

  • Unified typography, iconography, and photography under one cohesive visual language.

  • Applied the system across a range of materials, from instructional guides and sales kits to exhibition backdrops, reinforcing professional confidence and patient support.

DESIGN STRATEGY
We strategically shaped Cardinal Health’s communication design to express clinical trust, precision, and ease of use across a wide range of medical products. Each visual and written element was crafted to support healthcare professionals in high-stakes environments, where clarity and confidence are essential. By leveraging a clean, modular design system and medically accurate visuals, we ensured consistency across touchpoints while allowing each product, from enteral feeding pumps to anti-embolism stockings and surgical gloves, to highlight its unique benefits. The design language reinforces Cardinal Health’s global reputation for reliability, while our human-centred approach makes complex information accessible and actionable. This cohesive strategy enhances product understanding, supports patient outcomes, and strengthens Cardinal Health’s brand presence in both clinical and commercial settings.
BRAND TOUCHPOINTS
Cardinal Health’s brand touchpoints are designed to deliver clarity, confidence, and consistency across every stage of the healthcare experience. From instructional quick guides and clinical sales kits to roll-up banners and exhibition displays, each asset communicates vital product information with precision and visual coherence. The brand’s identity, anchored in clean typography, purposeful iconography, and a focused red-and-white palette, is applied consistently to reinforce trust and professionalism. Whether encountered in hospital wards, clinical training sessions, or healthcare conferences, these touchpoints ensure that every interaction with the brand supports informed decision-making and reinforces Cardinal Health’s reputation as a dependable and innovative healthcare partner.
COMMUNICATION IMPLEMENTATION

Our work for Cardinal Health focused on the seamless implementation of communication materials across critical healthcare touchpoints. Rather than a full rebrand, this project centred on enhancing clarity, usability, and consistency in how product information is presented. To support this, we developed a cohesive visual system applied across quick guides, sales kits, banners, and product sheets, ensuring every asset aligns with Cardinal Health’s trusted global identity. This consistent execution not only improves user understanding in clinical environments but also supports internal teams and sales representatives with ready-to-use, professional materials. The result is a unified, effective communication presence that reflects the precision and care integral to the Cardinal Health brand.

Designing for Cardinal Health required precision, clarity, and deep empathy for the healthcare context. Through purposeful communication design, we transformed complex medical information into accessible, user-friendly materials that empower both professionals and patients. This project exemplifies how design can elevate understanding, build trust, and support better outcomes in critical care environments

Kimming Yap
Managing Director, Creativeans
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Yulia Saksen

Yulia Saksen

International Brand Consultant and Co-Founder of Creativeans

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