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Creativeans C LogoCreativeans

Dester's Evolution:
A Global Rebrand Celebrating Heritage and Innovation

Branding
Communication Design
Packaging Design
DESTER

{ Project Overview }

Building a Singapore-born beer brand with a fresh, cosmopolitan identity rooted in quality, culture, and modernity.

Conceived in Singapore and consumed globally, Dester was founded with the vision of brewing fresh beer using premium hops and the finest quality malt. Its distinctively smooth finish makes it a refreshing choice for beer drinkers.

Born in Singapore’s dynamic, multicultural society, the brand reflects a place where East meets West. Dester combines tradition with modern brewing technology, creating a beer brand that feels both internationally relevant and proudly connected to its origins.

{ Creative Challenge }

An established beer brand lacking modern appeal and emotional connection in crowded market
  1. 01

    Dester had heritage and recognition but its visual identity was not updated, making it feel dated

  2. 02

    Branding did not deeply connect with target consumers who are drawn to craft, authenticity and design-driven aesthetic

  3. 03

    Packaging and label design lacked distinctiveness to stand out on shelves among other beer brands

  4. 04

    Inconsistent branding elements made it harder to communicate the brand’s character and heritage

{ The Solution }

Created a refreshed identity that boosts shelf appeal and emotional resonance

  1. Designed a modernised logo and label system that honours Dester’s legacy while feeling fresh and current

  2. Introduced distinct packaging graphics and typography to make products more eye-catching in retail environments

  3. Refined colour palette and visual mood to convey craft quality, authenticity, and bold personality

  4. Ensured consistency across all branding touchpoints to strengthen recognition and reinforce consumer trust

{ THE DIFFERENCE }

Before
After
{ BEFORE }{ AFTER }

{ Brand Identity }

We collaborated with Dester on a global rebrand, unifying its diverse touchpoints through a refreshed and adaptive brand identity.

The rebrand was developed to bring Dester into a new age while celebrating its unique heritage. Through extensive research, the brand identity was refined to create a stronger and more consistent expression across markets.

The iconic Dester logo was subtly fine-tuned to improve flexibility and usability across different applications. This allowed the identity to strike a harmonious balance between visual recognition, brand heritage, and functional adaptability.

DESTER
brand identity image
brand identity image
brand identity image

{ Packaging Design }

We developed a new packaging identity for Dester, creating an adaptive system that unifies its full beer range across cans, bottles, carriers, and trays.

The refreshed identity carries through Dester’s Premium Lager, 100% Malt, Extra Stout, and Strong range. It was designed to adapt systematically across different packaging types, from aluminium cans to glass bottles of varying volumes.

To support the launch of the new identity, the system was extended into beer pack carriers, tray designs, marketing collaterals, event props, and corporate gifts. Together, these touchpoints created a cohesive and recognisable brand presence across retail and promotional environments.

DESTER
brand touchpoints images
brand touchpoints images
brand touchpoints images
brand touchpoints images
brand touchpoints images

Creativeans is made up of a dynamic team with absolutely great creative ideas. A definite recommend for anyone looking for a trusted and experienced 360 brand development team!

Felicia Teh
Marketing Manager, Lubritrade Pte Ltd

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Yulia Saksen

Yulia Saksen

Co-Founder of Creativeans
International Brand Consultant

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