Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Creativeans C LogoCreativeans

Dester's Evolution:
A Global Rebrand Celebrating Heritage and Innovation

Branding
Communication Design
Packaging Design
Outdoor advertisement poster displayed inside a bus shelter at night featuring a bottle and a foam-topped glass of Dester Premium Lager against a blurred city street background.

{ Project Overview }

Building a Singapore-born beer brand with a fresh, cosmopolitan identity rooted in quality, culture, and modernity.

Conceived in Singapore and consumed globally, Dester was founded with the vision of brewing fresh beer using premium hops and the finest quality malt. Its distinctively smooth finish makes it a refreshing choice for beer drinkers.

Born in Singapore’s dynamic, multicultural society, the brand reflects a place where East meets West. Dester combines tradition with modern brewing technology, creating a beer brand that feels both internationally relevant and proudly connected to its origins.

portfolio solution image

{ Creative Challenge }

An established beer brand lacking modern appeal and emotional connection in crowded market
  1. 01

    Dester had heritage and recognition but its visual identity was not updated, making it feel dated

  2. 02

    Branding did not deeply connect with target consumers who are drawn to craft, authenticity and design-driven aesthetic

  3. 03

    Packaging and label design lacked distinctiveness to stand out on shelves among other beer brands

  4. 04

    Inconsistent branding elements made it harder to communicate the brand’s character and heritage

{ The Solution }

Created a refreshed identity that boosts shelf appeal and emotional resonance

  1. Designed a modernised logo and label system that honours Dester’s legacy while feeling fresh and current

  2. Introduced distinct packaging graphics and typography to make products more eye-catching in retail environments

  3. Refined colour palette and visual mood to convey craft quality, authenticity, and bold personality

  4. Ensured consistency across all branding touchpoints to strengthen recognition and reinforce consumer trust

Blue beer bottle with a dramatic amber splash behind it, front view

{ THE DIFFERENCE }

Blue beer can displaying the original Dester Premium Lager packaging design enclosed in a white circular crest graphic.
Blue beer can displaying the original Dester Premium Lager packaging design enclosed in a white circular crest graphic.
{ BEFORE }{ AFTER }

{ Brand Identity }

We collaborated with Dester on a global rebrand, unifying its diverse touchpoints through a refreshed and adaptive brand identity.

The rebrand was developed to bring Dester into a new age while celebrating its unique heritage. Through extensive research, the brand identity was refined to create a stronger and more consistent expression across markets.

The iconic Dester logo was subtly fine-tuned to improve flexibility and usability across different applications. This allowed the identity to strike a harmonious balance between visual recognition, brand heritage, and functional adaptability.

Dester brand logo featuring white script text with a red drop shadow across an arched blue banner, crowned by a five-pointed yellow star at the top.
Brand Identity image 1
Blue beer bottle with a dramatic amber splash behind it, front view
Brand Identity image 3

{ Packaging Design }

We developed a new packaging identity for Dester, creating an adaptive system that unifies its full beer range across cans, bottles, carriers, and trays.

The refreshed identity carries through Dester’s Premium Lager, 100% Malt, Extra Stout, and Strong range. It was designed to adapt systematically across different packaging types, from aluminium cans to glass bottles of varying volumes.

To support the launch of the new identity, the system was extended into beer pack carriers, tray designs, marketing collaterals, event props, and corporate gifts. Together, these touchpoints created a cohesive and recognisable brand presence across retail and promotional environments.

Lineup of various Dester beer cans and bottles displayed against a clean, light-colored background.
Three Dester beer products—a can, a small glass bottle, and a large glass bottle—arranged in ascending height against a vibrant blue background.
Packaging Design image 2
Packaging Design image 3
Packaging Design image 4
Packaging Design image 5

Creativeans is made up of a dynamic team with absolutely great creative ideas. A definite recommend for anyone looking for a trusted and experienced 360 brand development team!

Dester logo featuring white cursive text with yellow outlining on a curved blue ribbon, topped with a gold star against a white background.
Felicia Teh
Marketing Manager, Lubritrade Pte Ltd

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Yulia Saksen

Co-Founder of Creativeans
International Brand Consultant

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