BACK TO
RESOURCES

Free Heuristics Evaluation Checklist

  • UI/UX Design
Free Heuristics Evaluation Checklist

Free Heuristics Evaluation Checklist

Do you know how effective your website is? Have you ever wondered how to evaluate your website?

Heuristics evaluation is a method for evaluating the usability of a website or other user interface. It involves using a set of established principles, or heuristics, to assess the effectiveness of the interface in achieving its goals and meeting the needs of its users. Using a heuristics checklist, you can assess the strengths and weaknesses of your website and identify areas for improvement.

The 10 heuristics principles cover various aspects of user experience, such as the layout and organisation of content, the clarity of instructions, and the website’s ease of use.

Use this free heuristics checklist to evaluate your website against these principles, and ensure that it is user-friendly and effective at communicating its message to your audience.

Heuristic Checklist for Brands

How to Use?

Step 1: To prepare, download and print our checklist.

Step 2: As a team, evaluate your current touchpoints/efforts, and note them down.

Step 3: Share key learnings with the rest of the team.

Step 4: Brainstorm ideas for improving your current touchpoints/efforts.

Step 5: Work on improving your current touchpoints/efforts, or engage a trusted partner to help you.

Do you know how effective your website is? Have you ever wondered how to evaluate your website?

Heuristics evaluation is a method for evaluating the usability of a website or other user interface. It involves using a set of established principles, or heuristics, to assess the effectiveness of the interface in achieving its goals and meeting the needs of its users. Using a heuristics checklist, you can assess the strengths and weaknesses of your website and identify areas for improvement.

The 10 heuristics principles cover various aspects of user experience, such as the layout and organisation of content, the clarity of instructions, and the website’s ease of use.

Use this free heuristics checklist to evaluate your website against these principles, and ensure that it is user-friendly and effective at communicating its message to your audience.

Heuristic Checklist for Brands

How to Use?

Step 1: To prepare, download and print our checklist.

Step 2: As a team, evaluate your current touchpoints/efforts, and note them down.

Step 3: Share key learnings with the rest of the team.

Step 4: Brainstorm ideas for improving your current touchpoints/efforts.

Step 5: Work on improving your current touchpoints/efforts, or engage a trusted partner to help you.

TABLE OF CONTENTS
Yulia Saksen

Yulia Saksen

International Brand Consultant and Co-Founder of Creativeans

Your brand might look great. But is it working?

Discover what’s missing in your brand strategy and how a few changes can grow your business.

You want to do a brand revamp? Now what?

We’ll help you understand what’s needed, what works, and how to make your company look great.

Book a Free Brand Consultation with Yulia in 2026

JOIN THE WAITLIST
BRANDSBUILDER.AI

BrandsBuilder.ai streamlines every phase of branding, from strategy and positioning to identity creation and customer experience.

HOVARLAY

HOVARLAY transforms packaging and campaigns into powerful digital touchpoints. No apps. No reprints. No barriers.

Business Enquiry
info@creativeans.com
Career / Internship
collaborate@creativeans.com

Creativeans is an award-winning brand and design consultancy based in Singapore, Milan and Jakarta. We build brands that matter.

Singapore Registered Management Consultant © 2025 Creativeans Pte Ltd. All Rights Reserved