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Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only
Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only
Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only
Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only
Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only
Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only
Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only
Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only
Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only
Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only
Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only
Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only
Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only
Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only
Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

In Singapore’s ever-evolving business ecosystem, digitalisation, international expansion, and innovation are no longer optional—they’re critical to staying relevant. For Small and Medium Enterprises (SMEs), accessing the right resources at the right time can make or break growth trajectories. Fortunately, the Enterprise Development Grant (EDG) stands out as a powerful enabler for ambitious SMEs. This grant offers funding support for projects aimed at improving core capabilities, enhancing productivity, and expanding into global markets.
With up to 50% funding support for SMEs—and even higher for sustainability-related projects—Singapore’s EDG Grant helps ease the financial burden of transformation. If you’re a business owner looking to modernise your operations, innovate your offerings, or break into new international markets, this guide will show you how the EDG Grant can help, from application to execution.
Launched by Enterprise Singapore (ESG) in October 2018, the EDG Grant consolidates two previous schemes—Capability Development Grant (CDG) and Global Company Partnership (GCP)—to provide streamlined support for companies ready to scale up.
The grant focuses on three strategic pillars:
Core Capabilities
Innovation and Productivity
Market Access
Whether you want to embark on a rebranding exercise, deploy automated systems, or enter new markets abroad, the EDG Grant is built to support diverse needs. This initiative underpins Singapore’s economic strategy by encouraging companies to adopt strategic long-term transformation projects that align with national priorities such as sustainability, digitalisation, and global competitiveness.
Funding Support up to 50% (and up to 70% for sustainability projects)
Wide eligibility scope across industries
Covers consultancy fees, equipment, software, and internal manpower
Supports projects from 6 to 18 months
Flexible enough to support both digital and non-digital initiatives
The grant also integrates well with other national initiatives, such as the Productivity Solutions Grant (PSG) and SkillsFuture Enterprise Credit, providing holistic support for SME growth.
To qualify for the EDG Grant, your company must:
Be registered and operating in Singapore
Have at least 30% local shareholding
Be financially viable to start and complete the project
Note: While the EDG Grant primarily targets SMEs, larger companies may still qualify, though funding caps are typically lower (30%).
Ideal Applicants:
Businesses ready for transformation but lacking capital
Companies pursuing sustainability, digitalisation, or internationalisation
Firms with solid financials, a strong growth plan, and committed leadership
This pillar strengthens your business fundamentals. Typical projects include:
Strategic Brand and Marketing Development
Business Strategy Planning
Financial and Risk Management
Human Capital Development
Service Excellence
Example: A local retail brand rebranded its visual identity and digital assets with EDG support, resulting in a 35% increase in brand recall and customer engagement.
Focuses on process improvement and digitalisation:
Automation of workflows
Redesign of operational processes
Product development
Use of AI, IoT, and cloud-based solutions
Example: A logistics SME used the EDG Grant to integrate a smart warehouse management system, reducing turnaround time by 40%.
Supports businesses looking to expand into overseas markets:
International market research
In-market pilot testing
Setting up overseas branches
Localisation of marketing materials
Example: A SaaS startup launched in Malaysia with EDG funding, gaining 1000+ new users in its first 3 months.
Choose one of the three pillars above and align your proposal with clearly defined goals, KPIs, and a timeline. Projects must not commence before submission.
For consultancy-based projects, only work with Enterprise Singapore-recognised consultants. Certified firms can offer guidance on proposal development and execution.
Creativeans is often cited as a preferred consultancy for brand transformation and innovation projects under EDG.
Required documents include:
ACRA business profile (within 6 months)
Past two years of audited financials
Detailed project proposal (template available on Business Grant Portal)
Consultant credentials (CVs and certifications)
Quotations for equipment/software
Login via Corppass at www.businessgrants.gov.sg. Choose “Get New Grant” and follow the guided application process.
Processing takes 6 to 12 weeks. ESG may request clarifications or additional details during evaluation.
Sign the Letter of Offer (LOF)
Start your project
Track milestones and budget
Submit a final report upon project completion
Your reimbursement will be processed only after an approved audit and submission of a project closure report via BGP.
| Scheme | Purpose | Funding | Best For |
|---|---|---|---|
| EDG | Deep transformation projects | Up to 50% (70% for sustainability) | Strategic branding, automation, overseas expansion |
| PSG | Tech adoption of pre-approved solutions | Up to 50% | Quick, plug-and-play software or equipment |
| MRA | Market expansion support | Up to 70% | Setting up overseas branches, international PR, market entry |
Starting the project before submitting application
Using uncertified consultants
Vague KPIs or unclear goals
Underestimating project budget
Poor documentation during execution
Delayed claim submissions
Objective: Streamline production line
Result: 25% increase in output; 30% reduction in labour costs
Pillar: Innovation & Productivity
Objective: Rebrand and develop digital presence
Result: 40% growth in inbound inquiries
Pillar: Core Capabilities
Objective: Expand to Vietnam
Result: 2 new contracts secured in 4 months
Pillar: Market Access
Start early: Planning and documentation take time
Involve leadership: ESG looks for strong business commitment
Keep communication open: Respond promptly to ESG’s requests
Work with trusted consultants: Experience matters
Track everything: Especially expenses and project outcomes
You can combine EDG support with:
SkillsFuture Enterprise Credit (SFEC): Covers up to 90% of out-of-pocket expenses
Digital Resilience Bonus (DRB): For F&B and retail sectors
Startup SG Founder Grant: For first-time entrepreneurs
Talk to your grant consultant or SME Centre advisor for a holistic funding strategy.
The EDG Grant is a critical resource for SMEs adopting digital marketing, CRM systems, e-commerce platforms, and data analytics tools. It even covers digital marketing for small business.
Want to know what a digital marketer does? Many EDG-approved projects involve hiring or outsourcing marketing professionals to optimise brand engagement across digital channels.
The Enterprise Development Grant (EDG) stands as a vital growth catalyst for Singapore-based SMEs. Whether you’re refining your brand, automating your internal processes, or preparing to enter new international markets, the EDG Grant provides the necessary financial support to reduce risks and make transformation projects more achievable.
More than just a funding scheme, the EDG represents the Singapore government’s long-term commitment to nurturing local businesses into globally competitive enterprises. It supports ambitious SMEs in moving beyond day-to-day survival and towards sustainable scaling and innovation. With grants covering consultancy, equipment, and manpower costs, the EDG opens new opportunities without overburdening your operating cash flow.
As an SME leader, the key to success lies in selecting the right project aligned with your business objectives, engaging certified and experienced consultants, and preparing a strong, data-driven proposal. Post-approval, staying disciplined in documentation, milestone tracking, and timely claim submissions ensures a smooth reimbursement process.
If you’ve ever wondered how to move your business forward but hesitated due to limited resources or risk, the EDG Grant can be your launchpad. The opportunities are immense—provided you act strategically and execute with focus.
From traditional branding projects to digitalisation, automation, and cross-border expansion, EDG empowers SMEs to thrive in Singapore’s increasingly competitive economy. So don’t let inertia hold you back. Take that first step, explore your eligibility, and start mapping out a transformative journey for your business today.
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