BACK TO
RESOURCES

Part 2: Your Brand Can Make a World of Difference with Sustainable Packaging

  • Packaging Design
  • Green Economy
Part 2: Your Brand Can Make a World of Difference with Sustainable Packaging

Part 2: Your Brand Can Make a World of Difference with Sustainable Packaging

Packaging matters, but developing them from sustainable materials is ever necessary for the current world.

In Part 1, we explored some recommendations you can follow to ensure that your materials (e.g. plastic, paper, carton) meet the sustainable criteria for your packaging designs.

Here’s Part 2 as we look at more materials that are commonly used in most industries today.

 

Glass

Sustainable Packaging Glass

Preferred Finishes:

✔️ Standard colouring in green, brown, white (transparent) or related shades
✔️ Regular three-components packing glass (quartz sand, soda, limestone)
✔️ Engravings and paper labels (wet-strength)

To Avoid:

❌ No packaging glass, such as heat-resistant glass (e.g. boro-silicate glass)
❌ Lead crystal, cryolite glass
❌ Ceramic parts
❌ Full-surface, colour-coated bottles
❌ Full surface sleeves
❌ Permanently adhesive and large-area plastic labels

Sustainable Packaging Wanderscent

Take your senses on an adventure with Wanderscent’s identity and packaging.

View Online Store

 

Tinplate

Sustainable Packaging Tinplate

Preferred Finishes:

✔️ Ferromagnetic metals
✔️ Paint coating
✔️ Closure is also made of ferromagnetic metal
✔️ Decoration by means of embossing or paper banderole

To Avoid:

❌ Aerosol cans with hydrocarbon-based propellants and/or residual contents
❌ Non-compliant colours

Sustainable Packaging Charles and Keith Make Up Mirror

See how we produced this personalised make-up mirror for Charles and Keith’s global retail stores.

View Project

 

Aluminium

Sustainable Packaging Aluminium

Preferred Finishes:

✔️ Non-ferrous metal parts
✔️ Direct printing process
✔️ Embossing or direct printing
✔️ Paint coating
✔️ Closures made of aluminium

To Avoid:

❌ Aluminium in material composite
❌ Non-compliant colours
❌ Aerosol cans with hydrocarbon substance-based propellants and/or residual content

Sustainable Packaging Dester Beer

In collaboration with Dester, check out what we designed for their global rebrand and new packaging identity.

View Project

 

Packaging matters, but developing them from sustainable materials is ever necessary for the current world.

In Part 1, we explored some recommendations you can follow to ensure that your materials (e.g. plastic, paper, carton) meet the sustainable criteria for your packaging designs.

Here’s Part 2 as we look at more materials that are commonly used in most industries today.

 

Glass

Sustainable Packaging Glass

Preferred Finishes:

✔️ Standard colouring in green, brown, white (transparent) or related shades
✔️ Regular three-components packing glass (quartz sand, soda, limestone)
✔️ Engravings and paper labels (wet-strength)

To Avoid:

❌ No packaging glass, such as heat-resistant glass (e.g. boro-silicate glass)
❌ Lead crystal, cryolite glass
❌ Ceramic parts
❌ Full-surface, colour-coated bottles
❌ Full surface sleeves
❌ Permanently adhesive and large-area plastic labels

Sustainable Packaging Wanderscent

Take your senses on an adventure with Wanderscent’s identity and packaging.

View Online Store

 

Tinplate

Sustainable Packaging Tinplate

Preferred Finishes:

✔️ Ferromagnetic metals
✔️ Paint coating
✔️ Closure is also made of ferromagnetic metal
✔️ Decoration by means of embossing or paper banderole

To Avoid:

❌ Aerosol cans with hydrocarbon-based propellants and/or residual contents
❌ Non-compliant colours

Sustainable Packaging Charles and Keith Make Up Mirror

See how we produced this personalised make-up mirror for Charles and Keith’s global retail stores.

View Project

 

Aluminium

Sustainable Packaging Aluminium

Preferred Finishes:

✔️ Non-ferrous metal parts
✔️ Direct printing process
✔️ Embossing or direct printing
✔️ Paint coating
✔️ Closures made of aluminium

To Avoid:

❌ Aluminium in material composite
❌ Non-compliant colours
❌ Aerosol cans with hydrocarbon substance-based propellants and/or residual content

Sustainable Packaging Dester Beer

In collaboration with Dester, check out what we designed for their global rebrand and new packaging identity.

View Project

 

TABLE OF CONTENTS

LOREM IPSUM DOLOR AMET.

Yulia Saksen

Yulia Saksen

International Brand Consultant and Co-Founder of Creativeans

Your brand might look great. But is it working?

Discover what’s missing in your brand strategy and how a few changes can grow your business.

You want to do a brand revamp? Now what?

We’ll help you understand what’s needed, what works, and how to make your company look great.

Book a Free Brand Consultation with Yulia in 2026

CONTACT US NOW
BRANDSBUILDER.AI

BrandsBuilder.ai streamlines every phase of branding, from strategy and positioning to identity creation and customer experience.

HOVARLAY

HOVARLAY transforms packaging and campaigns into powerful digital touchpoints. No apps. No reprints. No barriers.

Business Enquiry
info@creativeans.com
Career / Internship
collaborate@creativeans.com

Creativeans is an award-winning brand and design consultancy based in Singapore, Milan and Jakarta. We build brands that matter.

Singapore Registered Management Consultant © 2026 Creativeans Pte Ltd. All Rights Reserved