BrandBuilder® Fractional CBO gives growing businesses direct access to senior brand leadership on retainer, guided by Creativeans’ proven BrandBuilder® methodology and 282+ brand transformations.
Designed for founders and leadership teams who need strategic clarity, brand direction, and business-aligned decision-making, without hiring a full-time Chief Brand Officer.
{ The Strategic Distinction }
A Fractional CMO helps you drive marketing performance.
A Fractional CBO helps you lead the brand behind the business.
For founder-led companies, growth is not only about more leads, campaigns, or conversions. It is also about having the right positioning, identity, customer perception, and brand direction in place. A Fractional CBO brings senior brand judgment into the leadership team, so every business decision is guided by a clear and consistent brand strategy.
Every Fractional CBO retainer gives your leadership team direct access to senior brand advisory from Creativeans. Whether you are building your brand foundation, preparing for growth, or managing brand decisions at board level, each tier is designed to bring clarity, structure and senior judgment to your business.
A twice-monthly strategic working session with Creativeans Brand Advisor to help you define your brand direction, make clearer decisions and build your brand with confidence as the business grows.
INCLUDES
Ideal for: Ideal for founder-led businesses below S$1M annual revenue that need to build a clear brand foundation before growing further.
A weekly strategic working session with Creativeans Brand Advisor. This is the closest you can get to full-time Chief Brand Officer support without hiring one, giving your leadership team consistent guidance on major brand and business decisions.
INCLUDES
Ideal for: Ideal for founder-led SMEs between S$1M–S$25M annual revenue that need regular senior brand leadership to guide growth decisions.
A dedicated Creativeans Brand Advisor for leadership and board-level discussions, helping your business govern brand decisions, align stakeholders and protect long-term brand value.
INCLUDES
Ideal for: Ideal for established businesses above S$25M annual revenue where brand decisions need board-level oversight and governance.
{ How It Works }
{ Learning Outcomes }
Access to Creativeans’ proprietary BrandBuilder® framework, with structured tools and templates for brand strategy and positioning.
01
Direct working-hour access to your Creativeans Brand Advisor for quick guidance, clarifications, and urgent brand-related questions between sessions.
02
Each session follows a clear agenda, captures key decisions, and ends with practical next steps so your brand direction keeps moving forward.
03
A quarterly review of key pressure points across your market, customers, competitors, brand clarity, internal alignment, and growth readiness.
04
When your needs extend beyond advisory, you can access Creativeans’ broader team for design, campaign, packaging, identity, or implementation support at preferred rates.
05{ Case Studies }
Enzim Singapore needed to introduce an enzyme-based, SLS-free toothpaste brand into a market dominated by conventional oral care claims. Through a multi-month retainer led by Kimming Yap, Lead Consultant, Creativeans helped clarify the brand narrative around microbiome-friendly oral care, ingredient safety, and consumer confidence.
The retainer supported the brand across packaging, e-commerce, campaign messaging, and consumer education, helping Enzim communicate not just what the product is, but why it matters in the Singapore market.
{ Why Creativeans For Fractional CBO }
BrandBuilder® is Creativeans’ proprietary brand methodology, supported by the published book Are You Brand Dead? Every Fractional CBO retainer applies this framework systematically across strategy, positioning, identity, and brand decisions. You are not getting opinions. You are getting a documented, repeatable way to build your brand.
Creativeans has applied BrandBuilder® across 282+ brand transformations for businesses across multiple industries. Each retainer benefits from this accumulated experience, helping founders make sharper brand decisions with clearer direction. You are not starting from zero. You are drawing from patterns tested across real client work.
Every Fractional CBO retainer is led by senior Creativeans leadership, including Kimming Yap or Yulia Saksen. You get access to the same strategic level trusted in our larger consultancy engagements, applied to your business on a regular cadence. It is senior brand leadership without the cost of a full-time hire.
This is not a marketing retainer repackaged as brand advisory. It is built specifically for brand leadership: positioning, identity, customer perception, brand governance, and business direction. For founder-led businesses, this means clearer decisions, stronger alignment, and a brand that can support the next stage of growth.
{ The Practitioners }
Your team will be guided by Creativeans brand practitioners, bringing together strategic thinking, design expertise, and experience from real client transformation work.
{ FREQUENTLY ASKED questions }
Questions from HR Directors, L&D leads, and Marketing Directors who've been here before.
{ BRIEF OUR CONSULTANTS }
