DRIVE BUSINESS INNOVATION WITH EDIT DESIGN THINKING®
For top-performing companies, design is more than a product. It is the entire experience.
They break down internal walls between physical, digital and service design. They start with the user,
not the specifications, and design a seamless physical, service and digital user experience.
The McKinsey Design Index (MDI) reported that companies that performed the best in design achieved average revenue growth 32 percent higher than their peers over five years. They also had a 56 percent higher shareholder return during the same period. At Creativeans, we help companies design new business models product and service innovations with our EDIT Design Thinking® methodology.
BUSINESS DESIGN SOLUTIONS
A great business is intentional, where desirability, viability and feasibility have to work harmoniously to deliver a great business value proposition.
EDIT Design Thinking® Methodology
1empathise
Before creating anything, we have to put ourselves in the shoes of the consumer. What do they like and dislike? How satisfied were they after interacting with the products? In this step, we work to fully understand the experience of the target audience. This is done via observation, interaction, and immersing yourself in their experiences.
2define
We put together the information created and gathered during the Empathise stage. This is where we analyse the observations and synthesise them in order to define the core problems and create a clear value proposition statement.
3Ideate
Is the first idea you come up with the best solution? It might and might not be, but most great ideas are a result of many little ideas generated over time. We help to process your findings and generate a large quantity of possible solutions by stepping beyond the obvious and exploring diverse ideas.
4Test
After coming up with various ideas, put them to the test! We build low-resolution prototypes and test them out. Use observations and feedback to refine the prototypes, learn more about the use, and refine your original point of view. EDIT Design Thinking® is a close-loop method where you can continue to learn and improve upon your initial ideas.
5Implement
Documentation, production and technical support are provided to ensure the successful roll out of your business implementation in Singapore and beyond. We also conduct Design Thinking workshops through our training arm.
Business Design combines the tools of business thinkers, analysts, and strategists with the methods and mindsets of design. We don’t just look through the viable lens of things but also figure out how to translate human needs into business goals that meet your business’s requirements and the value it wants to bring into people’s lives.
Using our EDIT Design Thinking® methodology, we help you think about how every element of your business model affects the consumer and brand experience and design new business models of product and service innovations.
BUSINESS DESIGN WORKS
- Branding
- Business Design
- Communication Design
- Venture
- Branding
- Business Design
- Experience Design
- Branding
- Business Design
- UI/UX Design
- Communication Design
WHAT OUR CLIENTS SAY
Actionable tools that [we] can implement easily
We were very satisfied with Kimming and his team at Creativeans and are confident of their expertise to help Tidy become the leading brand in the disposal and recycling industry.
Vincent Wang, Director
An attentive service you perhaps wouldn’t find with a larger company
It was always important to us to work with a local Singaporean company & Creativeans combines international design expertise with regional knowledge & affordability.
Allard Nooy, CEO
An insightful and pleasant experience
Creativeans has been very professional throughout the entire rebranding process and we have learnt about our own company from them. It has been an insightful and pleasant experience working with them.
Phillip Ong, CEO
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Yulia Saksen
International Brand Consultant and Co-Founder of Creativeans
"Brands that don’t evolve will disappear. In today’s changing world, what matters is how clearly your brand is positioned and how deeply it connects with the people who matter. If you’re ready to be different and want to build a brand that matters, work with us."
Book a Free Brand Consultation with Yulia
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THE PROJECT MATTERS
We are an award-winning brand and design consultancy. We partner with brands to create projects that matter.
PLAY IDEA DICE
Developed by Creativeans, the Idea Dice helps you through the design thinking process as well as problem-solving.
Business Enquiry
info@creativeans.comCareer / Internship
collaborate@creativeans.com
Creativeans is an award-winning brand and design consultancy based in Singapore, Milan and Jakarta. We build brands that matter.
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