The McKinsey Design Index (MDI) reported companies that performed the best in design achieved average revenue growth that was 32 percent higher than their peers over five years. They also had a 56 percent higher shareholder return during the same period.
For top performing companies, design is more than a product, it is the entire experience. They break down internal walls between physical, digital and service design. They start with the user, not the spec, and design a seamless physical, service and digital user experience.
At Creativeans, we help companies design new business models, product and service innovations with our EDIT™ design thinking methodology.
Business Design Service
A great business is intentional, where desirability, viability and feasibility have to work in harmony to deliver a great business value proposition.
Business Design combines the tools of business thinkers, analysts, and strategists with the methods and mindsets of design. We don’t just look through the viable lens of things, but also figure out how to translate human needs into business goals that meet both the needs of your business and the value it want to bring into people’s lives.
Using our EDIT™ design thinking methodology, we help you to think about how every element of your business model affects the consumer and brand experience and design new business models, product and service innovations.
Ask us about our services01 Empathise
02 Define
03 Ideate
04 Test
05 Implement
Before creating anything, we have to put ourselves in the shoes of the consumer. What do they like and dislike? How satisfied were they after interacting with the products? In this step, we work to fully understand the experience of the target audience. This is done via observation, interaction, and immersing yourself in their experiences.
We put together the information created and gathered during the Empathise stage. This is where we analyse the observations and synthesise them in order to define the core problems and create a clear value proposition statement.
Is the first idea you come up with the best solution? It might and might not be, but most great ideas are a result of many little ideas generated over time. We help to process your findings and generate a large quantity of possible solutions by stepping beyond the obvious and exploring diverse ideas.
After coming up with various ideas, put them to the test! We build low-resolution prototypes and test them out. Use observations and feedback to refine the prototypes, learn more about the use, and refine your original point of view. Design Thinking is a close-loop method where you can continue to learn and improve upon your initial ideas.
Documentation, production and technical support to ensure successful roll out of your business implementation in Singapore and beyond.
Up to 80% Subsidy to Improve Your Customer Experience
Singapore-based companies can tap Design Singapore’s grant to develop a User Journey Map. The grant subsidies 80% of the total project cost. The Design for Business scheme gives SMEs an overview to the practice of improving customer experiences by better understanding how their customers interact with their products, services and processes.
Enterprise Development Grant (EDG)