Gabkotech Innovations

Simple Building Solutions

Our Scopes of Work

IOT and SaaS Branding

Gabkotech Innovations is an IOT and SMART workforce SaaS company for facilities management; developing business applications that help the service management industry carry out workforce planning and scheduling for curbing manpower optimisation challenges. We were tasked by Gabkotech Innovations to refresh their existing brand and create a robust new brand position and identity that can be applied consistently across all brand touch points.

Brand Identity

The concept of “Simple Building Solutions” is expressed beyond words, and is visually translated throughout Gabkotech Innovations' brand identity. Contemporary sans serif typefaces of Mukta Vaani and Open Sans are chosen due to their bold and clean nature, conveying the position of the brand as providing simple building solutions that is uncomplicated. The original colours of the brand, orange and green, are retained and given the matching Pantone listing codes to ensure better cohesion and consistency throughout the brand touchpoints. A lighter shade of grey is used to create contrast and to balance between the brighter colours. We also designed a graphic style that is used to facilitate brand recognition and establish a strong brand identity.

BRAND TOUCH POINTS

Touch points from corporate stationery to packaging and digital marketing collaterals are designed in congruent to the updated brand identity to communicate the brand’s qualities.

"We are impressed with the work Creativeans has provided and highly recommend them to companies looking to launch a new brand or refresh their existing brand."

Rachel Wong, Chief Marketing Officer, Gabkotech Innovations Pte Ltd