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EDGE Grant for Branding: Up to 70% Support for International Branding

Taking your brand beyond Singapore? Enterprise Singapore’s EDGE International Branding can cover up to 70% of your brand research, strategy and identity work for a specific overseas market (50% for non-SMEs), within $100,000 a year. We’ve built 300+ brands since 2012, with teams in Singapore, Milan and Jakarta, and our EDGE projects are led by an SS 680-certified consultant, the certification EDGE asks for.

Updated 13 October 2026 · Facts checked against Enterprise Singapore and BizSG

EDGE Grant for Branding: Up to 70% Support for International Branding

{ What is EDGE? }

One Grant for Business Growth and Transformation

The EDGE Grant is Enterprise Singapore’s business support scheme for companies undertaking new projects to upgrade capabilities, improve efficiency and expand overseas. It brings support across 8 business areas and over 150 activities under one grant framework.

From 30 September 2026, new applications previously made under the Enterprise Development Grant (EDG), Market Readiness Assistance (MRA) and Productivity Solutions Grant (PSG) transitioned to EDGE, while existing applications and projects under these schemes continue to be processed under their original programmes. Support levels and requirements vary by EDGE activity, allowing businesses to identify the activity most relevant to their growth priorities.

{ Eligibility }

To apply for EDGE, your company should:
Be registered and operating in Singapore
Have at least 30% local ownership: Held directly or indirectly by Singaporeans and/or Singapore Permanent Residents.
Apply before starting the project: Work should not have commenced and no payment or deposit should have been made to a supplier, vendor or third party before application submission.

Non-profit organisations, societies, religious entities, voluntary welfare organisations, statutory boards and government subsidiaries cannot apply.

What you need to apply for International Branding
An outline of your overseas market strategy and expansion plan
The vendor’s proposal for the target market, its quotation and its SS 680 certification
A projection of overseas sales for one year after the project
A projection of new jobs created (overall and Singaporeans only) with a gross monthly salary above S$5,000, for one year after the project
Timeline and claims
Application outcome in about 10 weeks.
Costs incurred from the date of application are covered if the application is approved.
The project must be completed within 12 months from the date of approval.
EDGE allows one single and final claim. For these three activities, claims open from 1 December 2026.

These baseline requirements appear across EDGE activities such as International Branding, Business Strategic Planning and Sustainability Strategy Development. Individual activities may have additional eligibility and project requirements.

{ What EDGE Supports }

Three EDGE Activities We Can Help You With

EDGE covers 8 business areas and more than 150 activities. For projects aligned with Creativeans’ strategy, branding and sustainability capabilities, relevant activities may include the following. Support levels and requirements vary by activity. The full scope is published on the EnterpriseSG website.

ActivitySMEsNon-SMEsWhat it coversNot covered

International Branding

70%

50%

Brand research and analysis; brand strategy for overseas expansion; brand identity development or refresh. Must be for a specific overseas market.

Work aimed at the domestic market; GST; collateral production, website development and social media management; marketing plans and campaigns

Business Strategic Planning

50%

30%

Internal and external analysis, growth strategies and business models, an implementation roadmap and measurable outcomes

Regulatory compliance and updates to standard operating procedures; GST

Sustainability Strategy Development

70%

50%

ESG materiality assessment, data collection system or template, gap assessment, risk and opportunity assessment, strategy and roadmap

GST. Not for companies that have already developed or published a sustainability report, or that are subject to climate reporting required by ACRA and SGX

International Branding

International Branding

Up to 70% support for SMEs and 50% for non-SMEs.

Develop your brand for a specific overseas market through research, strategy and identity development.

  • Brand Research & Analysis
  • Brand Strategy
  • Brand Identity Development or Refresh
01
Business Strategic Planning

Business Strategic Planning

Up to 50% support for SMEs and 30% for non-SMEs.

Develop strategies and roadmaps to strengthen business development and future growth.

  • Internal & External Analysis
  • Market & Competitor Analysis
  • Growth Strategies & Business Models
  • Strategic Roadmaps & Action Plans
02
Sustainability Strategy Development

Sustainability Strategy Development

Up to 70% support for SMEs and 50% for non-SMEs.

Build a structured sustainability strategy by identifying material priorities, risks, opportunities and actions.

  • ESG Materiality Assessment
  • Data Collection System or Template
  • Sustainability Gap Analysis
  • Risk & Opportunity Assessment
  • Sustainability Strategy & Roadmap
03

{ The Comparison }

How EDGE Differs from Other Grants

A quick comparison to help you understand where EDGE fits among other business support schemes.

CATEGORYEDGEGDRDOTG
Type of supportReimbursement grantCo-funding grantCo-funding grant
Best forBusiness upgrading, innovation and growthDesign research and developmentHeritage business transformation
Main BenefitUp to 70% support depending on activityUp to 50% of qualifying project costs, with caps from S$50,000 to S$500,000 by project typeUp to 80% of supportable costs, capped at S$40,000
Administered byEnterprise SingaporeDesignSingapore CouncilNational Heritage Board
When you benefitAfter activity completion and claim approval30% upon acceptance; balance after completion50% upon acceptance; final reimbursement after audit, subject to award terms
Note: For EDGE, grant support is reimbursement-based. Claims can be submitted after the supported activity is completed and the company has made full payment. In real numbers: on a S$50,000 project where all costs qualify, an eligible SME can claim back up to S$35,000. You pay the full amount first, then claim once the project is done.

{ How Creativeans Support }

How We Run Your EDGE Project

We help with three EDGE activities that match what we do best: International Branding, Business Strategic Planning and Sustainability Strategy Development. All three need an SS 680-certified consultant on the project. Ours leads every EDGE project we take on.

01

Identify the relevant EDGE activity and define the project scope

02

Conduct business, market, brand and competitor research

03

Develop business, brand or sustainability strategies

04

Develop or refresh brand identity for overseas expansion

05

Deliver approved project outputs and supporting project documentation

Application Process

Check activity & eligibility

Identify the EDGE activity that matches your project and confirm its requirements.

01

Prepare project documents

Prepare your overseas market plan, the vendor's proposal and quotation, its SS 680 certification, and one-year projections for overseas sales and new jobs.

02

Submit your application

Apply through the Business Grants Portal using your company’s Corppass account.

03

Receive & accept your offer

If approved, review and accept the Letter of Offer outlining the grant and project conditions.

04

Complete the project

Deliver the approved project and required outputs within the qualifying period.

05

Prepare your claim

Complete payment and prepare the required deliverables, payment evidence and claim documents.

06

Submit your claim

Submit the completed claim and supporting documents through the Business Grants Portal.

07

Receive reimbursement

Once the claim is approved, the grant is disbursed through your selected payment method.

08

{ FAQ }

Frequently Asked Questions

Quick answers to common questions about the EDGE Grant and projects undertaken with Creativeans.
What is the EDGE Grant?

EDGE is Enterprise Singapore’s business grant, covering more than 150 activities across 8 business areas. It opened on 30 September 2026 and replaced EDG, MRA and PSG for new applications.

What happened to the Enterprise Development Grant (EDG)?

EDG stopped taking new applications on 29 September 2026. From 30 September 2026, new applications go to EDGE. Projects already under EDG continue and can still be claimed on completion.

Which EDGE activities may be relevant when working with Creativeans?

International Branding, Business Strategic Planning and Sustainability Strategy Development. Each asks for the vendor’s SS 680 certification with the application.

Does EDGE support branding projects?

Yes, through International Branding: brand research and analysis, brand strategy, and developing or refreshing brand identity, for a specific overseas market. SMEs can receive up to 70% support and non-SMEs up to 50%.

What does EDGE not cover for branding?

Work aimed at the domestic market, GST, and operating costs such as collateral production, website development, social media management, brand roadmap implementation, marketing plans and campaigns.

Are Creativeans' EDGE projects led by an SS 680-certified consultant?

Yes. Our EDGE projects are led by a Registered Management Consultant (RMC), certified by the Institute of Management Consultants (Singapore) and listed on its public register. We include the certification with our proposal and quotation.

Is there an annual EDGE funding cap?

Yes. A company can receive up to $100,000 a year across all EDGE activities. The cap refreshes on 1 April each year.

Who cannot apply for EDGE?

Companies not registered and operating in Singapore, companies with less than 30% local shareholding, and entities such as non-profit organisations, societies and religious entities.

Can Creativeans submit the EDGE application for my company?

No, and be careful of anyone who offers to. Enterprise Singapore only accepts applications made by your company’s own staff. We prepare the proposal, quotation and SS 680 certification your application needs.

Can I start my project before submitting the application?

No. If you start work or pay a deposit before applying, the project can’t be supported. Costs from your application date are covered if it’s approved.

How long does an EDGE application take?

For International Branding, Enterprise Singapore states an application outcome in about 10 weeks. Once approved, the project must be completed within 12 months.

When will my company receive the EDGE grant?

After the project is complete, you have paid the vendor in full and your claim is approved. EDGE reimburses; it does not pay upfront.

When can we submit a claim?

Once the activity is complete and fully paid. EDGE accepts one single and final claim. For International Branding, Business Strategic Planning and Sustainability Strategy Development, claims open from 1 December 2026.

Can we use the SkillsFuture Enterprise Credit (SFEC) with EDGE?

No. Enterprise Singapore states that EDGE is not supportable under SFEC.

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Since the rebranding by Creativeans, the result was a brand that had increased perceived value, a professional and attractive image, and a strong sense of consistency and integrity.

Tan Je Wee, ExecutiveVOREL

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