1-Day BrandBuilder™ Workshop

1-Day BrandBuilder™ Workshop

Workshop Overview

Branding always seems to be shrouded with mystery. What is branding? How do we brand anything? Why can’t we just leave it to the marketing guys?

Our 1-Day Business BrandBuilder™ Workshop helps you to see, understand and navigate your brand strategically.

Facilitated by Yulia Saksen, a certified management consultant and co-author of branding book ‘Are You Brand Dead?’, this comprehensive workshop will reveal the mystery of branding through practical examples and interactive activities, and introduce methodologies so you can build a strong brand for your organisation.


In this workshop you will be introduced to branding and learn and practice the 3 steps for building a brand:
  • Introduction to Branding  Get introduced to branding through our BrandBuilder™ methodology and practical case studies.
  • Step 1. Brand Audit – Learn how to conduct a brand audit by understanding yourself, your customers and competitors
  • Step 2. Brand Positioning – Learn where to position your brand and how to create a strong brand positioning
  • Step 3. Brand Identity – Discover the key elements of a brand identity and the best practices to apply in your organisation

Who is this Workshop for?

  • Professionals involved in brand development, marketing and change management
  • Business owners looking for a major edge in increasingly competitive markets
  • Entrepreneurs who wants to know how to create a strong brand foundation

What You will Get

  • Skill and knowledge to help you build your own brand
  • A copy of our branding book Are You Brand Dead?
  • Q&A with our brand consultants
  • A network of peers that spans across industries and functions

About Your Trainer

Yulia Saksen

Yulia Saksen is the founder and director of Creativeans; an award-winning interdisciplinary creative consultancy based in Singapore, Milan and Jakarta. Yulia is also the founder and master trainer at C-Academy, the educational arm of Creativeans.

Yulia specialises in customer-centric design methodology and design thinking. As a certified management consultant, designer and educator, she transforms client’s businesses into creative brands. She is most passionate about using creativity to solve challenging scenarios and to nurture creative confidence in individuals from entrepreneurs, brand owners to students.

A recipient of multiple design and business awards, Yulia is a frequent speaker in these topics and the co-author of Are You Brand Dead?: The Creativeans BrandBuilder™ Approach to Building Your Brand. She received her Master Degree in Design from the Domus Academy in Milan, Italy.

Why Learn from Us

We Walk the Talk

As practising consultants and creatives working across diverse industries, we are experts in our trade and we bring the industry’s best practises to our participants.

Active Learning

Our workshops are designed to be highly interactive and engaging. We believe participants learn best when they learn by doing.

Network of Peers

Connect with our experts and a network of like-minded peers that spans across industries and functions during and after the workshop.

Proprietary Tools

We unveil our methodologies and compile them into a tangible toolkit that our participants use to guide them throughout and after the workshop.

Frequently Asked Questions

Where is the workshop venue?

Our workshops are conducted at convenient and well equipped training facilities. Venue confirmation will be sent 1 week before the workshop commences.

What is your cancellation policy?

If you need to cancel your workshop, we will issue a full refund if the cancellation is more than 7 days from the start of your workshop. There will be no refund when cancelling within 7 weeks before the workshop starts. Instead of a refund, at our discretion, you may enroll in a different workshop that is available.

Can I enroll a team or group?

Certainly. If you need to enroll a group, please email us your request at academy@creativeans.com and we will help you complete a group purchase.

What should I do if I have questions?

Drop us an email at academy@creativeans.com and we will gladly assist.