Branding

Branding

Build your brand legacy.

Why Branding Matters

According to The Economists, brands account for more than 30% of the stock market value of companies in the S&P 500 Index. According to a 2015 CareerArc Survey, 75% of job-seekers consider an employer brand before even applying for a job.

 

You can’t afford to ignore branding because branding is your business. Brands sell. There’s a direct connection between a company’s brand and its success. A strong brand provides a significant competitive advantage that differentiates it from its competitors.

How We Do It

As brand builders, we combine strategic and creative thinking to offer an integrated and holistic approach to increase brand value. We help to audit and position your brand, express your brand identity and eventually, execute your brand touch points. In other words, the whole nine yards. We leave nothing to chance.

 

We have a proven, tried-and-true method for developing a brand. We have successfully implemented the Creativeans BrandBuilder™ methodology with a large variety of clients in a broad range of industries, with processes broken down into key phases and tailored to achieve your brand objectives.

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Branding Scopes

Brand Audit

We conduct brand audit to help you understand yourself, your customers and competitors so you have a clear direction for chartering your brand forward.

Brand Positioning

We help you formalise a brand position so your brand occupies a distinct position that is distinctively yours, matters to your customers and different from your competitors.

Brand Identity

We design brand identities that will communicate and express your brand effectively. Our brand identity scopes include:

  • Logo Design
  • Brand Naming
  • Brand Tagline
  • Graphic Style
  • Imagery Style
  • Typography Style
  • Colour Palette
  • Brand Identity Manual
Brand Touch Points

We develop brand touch points from corporate stationery to sales and marketing tools that will communicate your brand cohesively and effectively.

Brand Roll Out

We work with you to ensure your brand is rolled out successfully through long-term consultation and tailored staff training.

SPRING Singapore | Capability Development Grant (CDG)

Branding can be a challenge, but is an investment. Singapore-based companies can consider CDG that the government provides to help defray a portion of the costs. We are a SPRING certified consultant and will be happy to assist you with the procedures.

 

Visit SPRING for more information.

Case Studies

Beauty, Branding, Business Innovation, Communication Design, Packaging Design